Our way of doing business

We are a boutique  estate  agency   and consulting business outfit.  Boutique  suggests smallness, unique and personal as well as differentiated services recognizing that each client has different objectives, motives, time frame and market and  financial risks profile.

All decisions and proposals are tailored differently  under a set  market conditions and market forces based on a detailed understanding of the investor / purchaser/ owner needs.  

All business should be centered around the customers we serve – in the agency business it is the clients , noting however that each customer is a potential client. A business can achieve its financial targets and objectives if all the members work as a team based on the trust and confidence, and are empowered and supported to deliver the customer care and concern. All business must be personal business- this is the bridge of goodwill and invaluable for repeat business.

Internet marketing

Facebook , wats app, emails and sms – will be the key internet social media marketing  tools helps to improve productive communication – increasing the speed of  response – where quick decisions are based on timely information. Other modes of mobile internet  based marketing  will create quick access to beat the competitors- e.g a specific android app to support all the sales persons in the field.

Smart Companies

Smart companies are process and program driven. A process  creates a routine and familiarity and  shortens the learning curve for new  members to embrace the  systematic approach  to grow the business in the face day to day business needs  to generate sales and closing transactions as easy as ABC – always be closing . If we are in the coaching/training business all the time, we will be out of business.  The systematic approach  must be  a rigorous discipline  in a holistic / total matching  approach to each set of transaction-  potential client, customer and concept of the subject property. For each transaction, all the 3 C variables must be packaged at the outset to reach their specific  markets. Smart companies invest in knowledge. Agency business is not only about who you know  ( connection) but also what you know ( concentration) . Good research and online information – quick access to  syndicated  reports can provide a quick assessment  - asking prices and values and also other  property parameters. It calls for concentration and preparation. Nobody prepares to fail but many fail to prepare.

Human factor

In every transaction, negotiation and structuring  the unique requirements coming from the buyers and sellers  is an exercise of due diligence- going beyond the maths and numbers. Understanding the  human factor/element i in the sellers and buyers can help us read between the lines.. A good understanding of human nature, their emotions,  and towards this end, the company can be successful if it always deliver and create value for its customers  and under a set of  given market conditions to  get the best lowest price for  the buyers and  secure the highest prices for the sellers. Time and timing to achieve this is often uncertain, hence, never make promises or representations. 

The real estate agency business is a motivation business- a coaching  system  build on the strong helping / supporting the weak to achieve best overall results – with no agents left behind. It calls for bonding . Some competition can be healthy but it must not degenerate into a hostile and distrusting  environment.  Like they say, employ the people you trust and trust the people you employ.

The human factor must include corporate responsibility.  It starts at the individual level- from the recruitment of sales person/ sales agents to  build  the desired corporate values for the firm whereby all members are encourage to bless others – e.g  orphanage, old folks home, homeless, the sick.  This is the best starting point in building professional agents with integrity, truthfulness and honesty.  The charisma of the CEO/ top leadership   and the company polices are most influential in shaping and a corporate culture  which can endure and sustain its business even under difficult external circumstances and marketing conditions and in the face of change and uncertainties especially at this time.

The realistic  staging of the project marketing vis-à-vis resource available is most Important. Good planning , preparation and execution depends on planning your work and working your plan.

For the delivery of services and consistent high standards, whilst the experience of the likes of big agencies are useful,  each company have to decide on its matrix of services in terms of range and depth and their associated costs and value-adding to the process,  such as :

(i) Training Center/ motivation programs/ courses/ testimonies/ continuing updates ;

(ii) Support facilities-online system, syndicated login services,  matching support, listing support, sms and email support- probably more mobile technology driven than before  with the avalanche of portable PC,  tablets and smart phones e.g 3G ;

(iii)  Recruitment and incentives-  to have a clear and established  structure of commissions/ costs  centers and costs sharing;

(iv) Transaction – activities- listing, matching and viewing and proper documentations  and follow up so that in the event of legal challenges, the company is ready with evidence against allegations;

(v) Dedicated admin  support - reporting and updating and sharing of information amongst all  members e.g CES guidelines and government regulations, research reports..etc, preparing all marketing tools, advert placements, production of flyers, and other logistical support;

(vi) Finance and accounts- strategic budgetry control  and active payment and purchasing control must have  strict checks and balances – in awarding of contracts, purchasing ..etc to ensure as well as to avoid embezzlement of funds and other unauthorized actions which lead to loss to the company. For every business, balance of sales revenue, net profits  and costs/ expenses must be sensible. There must be good budget recommendations   and buffer of 20% more at the planning level. Stay trim at all cost by controlling the costs. Costs overruns and inadequate funding can create problems for our clients and for the company as a whole.

(vii) External related services- property transaction is seen as bundle of services involving bank loans, valuation and legal / conveyancing, renovation  as well as application to government bodies- hence these ancilliary   services support may also be helpful.;

(viii) Relationship building based on trust, service,  quality and reputation  will be the keys to unlock/ create  value for sellers and purchasers as the case maybe.

(ix) All discussions and and instructions must be in writing whether by email, and not "trust me" verbal statements. All disputes, allegations and complaints and or payments issues must be resolve based on supporting documentations in an amicable manner and not by way of allegations and impartial witnesses..etc